The 10 Most Popular Domain Name Extensions (Late 2024)
The extension you choose—whether it’s one of the common domain extensions like .com, .org, .net, or something else—affects how users perceive your brand, search engine optimization (SEO), and your site’s credibility.
By popularity, the .com is the most used domain extension, with 44% of the top-level domains using it as of August 2024. It was also given its name in the period (dot-com bubble) in the late 1990s, referring to the widespread adoption of the internet and the first startups using this particular domain name.
While .com continues to dominate the domain market, a few other options have also surfaced, underscoring their importance in online branding.
Here, we’re looking at the internet’s most favourite domain name extension at a worldwide level and have gathered useful market insights to help you decide.
What Are Domain Name Extensions?
Domain name extensions, or Top-Level Domains (TLDs), are the letters that appear after the dot in a website’s address (like .com or .net) and are classified as top-level domains. These TLDs indicate the purpose or nature of a website, helping users understand the site’s intent at a glance. Extensions like .edu often imply education-focused content, while .gov suggests government-related information.
NiceNIC.NET’s domain search tool helps new businesses make the right choice in securing the perfect domain name for their launch.
Top-Level Domain Name Extensions [Updated 2024]: Most Popular Domain Extension
Checking the top domain extension list uncovers some useful insights that are necessary if you plan to launch your own business online.
.com: The most popular domain extension, widely used for commercial purposes and trusted globally.
.org: Known for its use by non-profit organizations, healthcare providers, and various online communities, the .org domain conveys trust and credibility.
.de: This particular TLD is meant for German websites and is ideal for targeting German-speaking audiences.
.ru: Used by Russian websites and businesses, it’s useful for companies and entrepreneurs living in the country.
.br: Brazil’s dedicated TLD. It has gained huge traction in recent years, signalling continuous business growth in the country.
.net: Initially intended for network services, it’s now a versatile option for technology companies and web-based services.
.uk: The choice for United Kingdom-based entities, enhancing local trust and recognition.
.jp: Mostly used by Japanese websites, including businesses and local institutions.
.it: This Italian TLD occupies almost 2% of the World Wide Web and has continuously grown over the last couple of years.
.fr: Reserved for French-speaking people, taking up almost 1.7% of all websites.
Top TLDs: Honorable Mentions
Apart from the country code TLD and the most popular domain extensions covered in this article, there are some more interesting domain names we should be covering in our article.
.edu: Reserved for educational institutions, providing a trusted source for academic and educational content.
.gov: Used by government entities to ensure security and authenticity in governmental communications.
.co: Popular among startups and businesses, offering a shorter alternative to .com.
.us: Represents the United States, ideal for businesses targeting a U.S. audience.
.ca: Used by Canadian businesses to support local presence and engagement.
.info: Designed for informational websites, providing a straightforward indication of content purpose.
The .com TLD is used by 44.4% of global websites, making it the most popular choice. Other TLDs also have significant market shares, contributing to the diverse landscape of global websites.
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