Why .IS Domains Are Gaining Popularity: Everything You Need to Know
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is domains The ccTLD of Iceland
.is domain names have been available for registration since 1987, regardless of whether registrants live there. However, an "agent" accredited with the registry in Iceland is required to register domains for foreign customers. The registry ISNIC, based in Reykjavik, ensures the secure and easy domain registration process. It offers reliable support and focuses on providing constant accessibility. As a ccTLD, the domain extension is primarily aimed at the Icelandic population, but it is also in high demand in the Scandinavian region. The domain ending also ensures good rankings for local search engine queries. The average lifecycle of a .is domain is about 6.5 years.
The open allocation and registration policies make .is domains very attractive for registrants. As a TLD, .is appears very friendly and not only reaches the Icelandic nation but also global target groups. The domain extension allows you to stand out from the crowd and tap into the Scandinavian market. Your connection to Northern Europe with all its cultural advantages can already be communicated in various projects with your web address. Optionally, the TLD can be supported with further features, e.g. it is possible to set up domain monitoring, provide name servers or install mail proxy servers, allowing companies to position themselves successfully in Northern Europe.
Why Would You Want .is Domains?
If you're doing business in Iceland, a .is domain extension tells everyone you're local. It's a bit like having a local accent. It tells Icelandic customers you're part of the local community, or have built with them in mind, and that helps establish the trust you need to make genuine connections.
Then there's the crowd factor. In a sea of .com and .net domain names (which are most of them) a domain .is stands out. It's like wearing a bright shirt in a crowd of greys. It catches the eye, and attention, of Icelandic customers. Plus, it helps protect your brand in Iceland.
The search engine mafia of Google, Bing and all the rest understand that people see local country-code top level domains (ccTLDs, aka .is)
as more trustworthy and eye-catching, and they factor that into their searches . So, a cheap .is domain extension should help boost your local SEO. Search engines often favour local domains in search results for the same reasons users do:
They know the results are more likely to be what people need.
When people in Iceland search for what you offer, your .is web domain could give you a leg up.
So, if you're looking to connect with local customers, boost your SEO, stand out from the crowd, and protect your brand, a domain name .is is the way to go.
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